Use Cases /

Market Researchers

Outset is for Market Researchers

Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.

Use Cases /

Market Researchers

Outset is for Market Researchers

Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.

Use Cases /

Market Researchers

Outset is for Market Researchers

Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.

How Outset helps Market Researchers

How Outset helps Market Researchers

How Outset helps Market Researchers

Check out some features that market researchers love

Depth Meets Scale

Build your study and engage your target audience across multiple languages, regions and segments for insights in just hours.

Automated Analysis

Outset will produce trends, outliers, and executive summaries across segments, so your team spends less time on manual analysis and more on strategic storytelling.

Compliant, Safe, Secure

Outset is up-to-date with industry-standard regulatory requirements—like GDPR and SOC 2—keeping your proprietary data secure.

Trusted by the best

Trusted by the best

Trusted by the best

See what users at leading companies think of Outset

  • Outset is now a key tool for our team to get more, better, and most importantly, faster research done, accelerating our innovation pipeline substantially.

    Michael Widenmeyer

    Consumer Insights Senior Manager

  • The speed and quality of the responses were outstanding. Outset will afford my team the opportunity to significantly increase the speed of delivery.

    Wil Readinger

    Head of UX Research

  • Outset's AI engaged users and asked follow-up questions that elicited specific, long-form answers that helped us understand what was important to them. And it did so at 10x-20x scale of customer interviews.

    Jeff Zimmerman

    Chief Product Officer

  • Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling.

    Leo Velásquez

    Senior Experiment Designer

  • Outset saved us over 120 hours of research on a single project while delivering high quality insights that cannot be achieved with a survey. This is the future of research.

    Brynna Mann

    Managing Director

  • Outset saves our team countless hours by conducting hundreds of interviews in days rather than weeks, allowing our small team to operate at the scale of a much larger one and at a fraction of the cost.

    Ben Schweitzer

    Director User Experience

Want to give it a try?

Go through an interview as a participant to see what AI moderated interviews can feel like.

Secure by Design

Want to give it a try?

Go through an interview as a participant to see what AI moderated interviews can feel like.

Secure by Design

Want to give it a try?

Go through an interview as a participant to see what AI moderated interviews can feel like.

Secure by Design

© 2025 Parnassus Labs, Inc. All rights reserved.

© 2025 Parnassus Labs, Inc. All rights reserved.

© 2025 Parnassus Labs, Inc. All rights reserved.